MM&M put out a call for agencies to submit creative work to inspire the end of gun violence. precisioneffect developed a brief, and asked the creative department to bring some ideas to the table. The singular message on the brief: Make your voice louder than the gun. The activating insight: Awareness is not an issue here. Everyone knows this is a problem. But people feel helpless. We need to give them a strong call-to-action and something tangible to do.
Strategy: Katie Perkinson, George Recine, Junie Lee Creative: Suzanne Maynard, Anthony Carillo, Leah Nesje