Design Director

Pelipocket

Art Direction / Photoshoot Direction / Design
—Pelipocket is a new product that provides a storage solution to activewear devotees who often find themselves pocket-less. The primary challenge was to take this seemingly humble/nerdy clip-on pocket product, and make it sexy. We created an identity and social media campaign centered around “taking it with you,” and established relevance to the upscale active consumer. The project included multiple photoshoots, the building of an image library, and art direction across platforms.

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