The NYU Steinhardt Music Theatre Showcase needed a brand overhaul: a new look that spoke to both the school’s academic gravitas but also appealed to industry and prospective students. They needed something fresh that would establish the showcase as a premier event of its class in the NYC marketplace, and have a whole suite of print materials to support the event’s marketing efforts.
In the design, we embraced clean lines, bold typography, and a system of photographs and gradients that gave the materials a glossy edge and referenced the existing brand of NYU. As a part of the collateral, we devised day-of-print pieces that gave industry and members of the press an easy way to remember each student’s performance, make notes, and get in touch for appointments. We also developed a website that showcased each student, a video of their performance, and a downloadable headshot and resume.
For their latest capital campaign, Friends Church Orange turned to me to create a dynamic brand identity and various print elements to support their fundraising and renovation efforts. With a goal of raising over 1.5 million dollars, they were in need of high-quality design that would inform and inspire.
For Renovate, we went with an identity that was simple, elegant, and modern, bringing aesthetic appeal to older generations as well as younger ones. We embraced the color orange to speak to the location of the church, and the heartbeat of the community that it serves. The typeface selections felt sturdy but not ancient, and leans in the sans-serif direction, though we chose to implement serifs throughout other headings text to give the new sleek look a mature foundation. A major theme of the work was past vs. present, juxtaposing the church venues historic past with it’s electric future. We used archival black and white photos to communicate this and to add an edge of sophistication.
Give It Back Foundation
Illustration / Branding / UI Elements / Print
branding / consultation / campaign design
Goodwill Church in upstate New York has been serving it’s surrounding community for over 100 years, yet as it embarked on a capital campaign at the same time as it launched new campuses, it found that it’s visual identity had gotten messy and confused. The church needed creative direction and design in defining its brand, building the aesthetic of their campaign, and advising on myriad other visual issues.
We started the project by defining and polishing the Goodwill Church brand, including official logotypes, alternative marks, typefaces, color swatches, and by making an extensive brand style guide. We curated imagery and gave all visual rhetoric that the church used both digitally and in print a little update for 2016, with respect to the church’s rich legacy. From there, we developed an identity and system for the “Transform” campaign, along with many print pieces to communicate the purpose and vision of the church. Throughout the campaign, black and white imagery collided with full color and bold gradients to reference where the church has been and forecast where the church is going.