Disease State Awreness Site
NOTES
Brand identity, website, and print materials for a disease state awareness website and campaign. This rare disease has an under-served and vocal patient population that yearns to be seen. We charted an un-missable color system and replaced the tired old stock photography with an own-able illustration set to create a dynamic brand presence.
CLIENT / Acer Therapeutics, Denver, CO
ROLE / Art Director
AGENCY / precisioneffect
ILLUSTRATOR / Joanna Carillo
The website design felt fresh for the space, and complimented the vibrant individualism of the patients it serves. Color and typography choices were intentionally clean and modern so that the message of inclusivity and empowerment could take center stage.
As is common with pharmaceutical brands, the old website featured some tired stock photography, and we saw the opportunity to move in a more exciting direction. We created a system of original illustrations to brighten the tone and communicate beautifully.
Our scope included creating various educational materials for our patient population for use at in-practice and beyond. The pieces educated about the signs and symptoms of vEDS, and provided support for those facing diagnosis.
