Street Art Science Video
NOTES
My client with a complicated oncology product asked for a timeline video about their scientific development. We needed to bring a complicated agent to life, but make it entertaining, and something that would stand out against the 3D cells flooding the marketplace. So, I worked with notable street artist Pat Vale to illustrate the art of proteasome inhibition. We told the story through the dynamic pieces he created, culminating in a massive mural-turned-video.
AGENCY / PRECISIONeffect, Los Angeles
ROLE / Art+ Creative Direction
Pat’s hyper-detailed style made him the perfect fit to illustrate science. His renderings of molecules, people, and situations went on to become the building blocks of the narrative.
The shoot resulted in a video that thrilled our clients and drove market engagement within the brand audience.
