Disease State Campaign

NOTES
In preparation for a big product launch, our clients wanted to educate physicians on the insidious nature of a cancer mutation. To do this, we created a constantly morphing iridescent bubble to mimic the character of KRAS G12C: always regenerating, always moving. Our bubble multiplies throughout the website, immersing the user in the experience and communicating our message of mutation. Bespoke illustrations brought the concept full circle in it’s clinical communication.

CLIENT / Mirati Therapeutics
ROLE / Group Art Supervisor
AGENCY / precisioneffect

 
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