NYU Event Promotions
NOTES
The NYU Steinhardt school of music holds an annual showcase introducing their top talent to the NYC theatre scene. To attract industry influencers and differentiate from similar events in the city, the promotions needed to be as vibrant as the students. I played off the NYU identity, electrifying the color and juxtaposing the iconic Washington Square arch with bold typography. To support the event, we created mailers, programs, request sheets, social skins and posts, and a website featuring each performer and collecting RSVPs. The showcase played to standing room only.
CLIENT / NYU Steinhardt, New York
ROLE / Art Direction + Design
The event required a myriad of print tactics, and we devised them to feel dynamic and energized at every touchpoint.
To support the showcase, we created a website that featured each performer and allowed industry insiders to RSVP.
