E-Comm Re-Brand
NOTES
XACT is a dynamic consumer goods start-up selling tech-minded work and travel gear to a tech-minded audience. They needed a complete re-brand to support a name change and meet some new marketing objectives. We injected some personality to make the brand appealing to a younger squad of professionals and digital nomads. New name and visuals go live in 2021.
CLIENT / XACT, Los Angeles
ROLE / Art+ Creative Direction, Brand Design
To begin, we re-imagined the existing logo, capitalizing on the brand familiarity in the “X” element. It was paramount for the logo to translate on the full suite of products (bags, hydration, audio) and look fresh. From there, we built out a whole brand identity system complete and brand guidelines.
From there we created supporting visuals for the whole XACT universe. Social media, Email campaigns, web components, and additional merchandising. Full site launching 2021.
